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A detailed update of Croatia’s TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.


  • Croatia boasts the third largest IPTV sector in the Central and Eastern European region, with T-HT’s MAXtv platform having led the pay-TV industry since 2008. MAXtv continues to maintain its dominance despite a slowdown, and decline, in subscriber growth.
  • Some consolidation has occurred in the cable sector but, with growth opportunities limited, more acquisitions appear likely. There could also be consolidation in the DTH sector.
  • Over the forecast period, Ovum is anticipating that pay-TV penetration will rise from 50% in 2014 to 63% by the end of 2019.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Croatia
  • Assess the prospects for multiscreen/OTT initiatives in the Croatian TV market

Key questions answered

  • What areas of the Croatian TV market are due to experience growth in the forecast period until 2019?
  • What is the state of IPTV in Croatia?
  • How has Croatian TV operators used multiplay services?

Table of contents


  • Introduction
  • Download 1: Croatia TV update

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