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Introduction

A detailed update of Russia's TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising.

Highlights

  • Cable TV growth has flattened at just over 30% household penetration, but the penetration of DTH (currently at 26%) is projected to grow by more than 10% in Ovum’s forecast period to 2019
  • Ovum expects IPTV, at 7% HH penetration in 2014, to experience modest growth, hitting 12% household penetration by 2019
  • Although the Russian OTT video market is developing alongside the pay-TV, Ovum’s analysis is that the proliferation of free and ad-funded content available to consumers is slowing growth in the legitimate paid-for digital video market

Features and Benefits

  • Assesses the future of pay-TV in Russia
  • Evaluates the impact of next-generation TV on cable and satelite TV penetration
  • Analyzes the role of OTT Video in larger pay-TV landscape

Key questions answered

  • What sectors of Russian pay-TV are due to experience growth?
  • How has the turbulent year of 2014 impacted on Russian pay-TV growth?

Table of contents

Summary

  • Download 1: Russia TV Update

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