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Introduction

This is an assessment of newly-launched MENA SVOD operator, Starz Arabia.

Highlights

  • Starz Arabia launched in 2Q15 in the MENA region as the first Western online subscription video-on-demand service. It is US cable operator Starz’s first foreign venture and its first SVOD service.

Features and Benefits

  • Assesses the strengths and advantages Starz Arabia possesses
  • Evaluates Starz position in the premium OTT market of the Middle East
  • Compares its proposition with others in the Middle Eastern region

Key questions answered

  • Why put Starz Arabia on your radar?
  • What is the driver of Starz launching in MENA?
  • What is Starz Arabia's business model and commercial strategy?
  • What are Starz Arabia's priorities after launch?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Evaluation

  • Background
  • Products and services
  • Business model and commercial strategy
  • Priorities

Appendix

  • On the Radar
  • Further reading
  • Author

Recommended Articles

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