skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Introduction

This is an assessment of newly-launched MENA SVOD operator, Starz Arabia.

Highlights

  • Starz Arabia launched in 2Q15 in the MENA region as the first Western online subscription video-on-demand service. It is US cable operator Starz’s first foreign venture and its first SVOD service.

Features and Benefits

  • Assesses the strengths and advantages Starz Arabia possesses
  • Evaluates Starz position in the premium OTT market of the Middle East
  • Compares its proposition with others in the Middle Eastern region

Key questions answered

  • Why put Starz Arabia on your radar?
  • What is the driver of Starz launching in MENA?
  • What is Starz Arabia's business model and commercial strategy?
  • What are Starz Arabia's priorities after launch?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Evaluation

  • Background
  • Products and services
  • Business model and commercial strategy
  • Priorities

Appendix

  • On the Radar
  • Further reading
  • Author

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at pr@ovum.com

Contact marketing - marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now