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A detailed update of Bulgaria’s TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising.


  • Economic conditions and competitive pressures are keeping pay-TV ARPU in Bulgaria amongst the lowest in Europe.
  • European investment group LIC33 has bought a 43% stake in Vivacom, the Bulgarian incumbent and DTH operator, for a nominal €1 and a commitment to refinance debts to banks totaling €900m
  • Pay-TV operator Bulsatcom has moved beyond DTH with an IPTV service, offering 140+ channels and a pay-VOD service named Fusion.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Bulgaria.
  • Assess the prospects for multiscreen/OTT initiatives in the Bulgarian TV market.

Key questions answered

  • How are economic conditions and competitive pressures affecting the pay-TV market in Bulgaria?
  • What is the ownership status of of DTH operator Vivacom?
  • What is the status of IPTV in Bulgaria?

Table of contents


  • Introduction
  • Download 1: Bulgaria TV Update

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