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Introduction

This report assesses the future of Quickflix in light of the recent and upcoming rival SVOD launches in Australia and New Zealand.

Highlights

  • Australia and NZ have thousands of pay-OTT subscribers in the grey market, principally to Netflix, which is due to launch officially in Australia and New Zealand in March.
  • Australian FTA operators Seven and Nine have launched their own SVOD services, partnering with Foxtel and Fairfax Media, respectively.
  • SVOD penetration, according to Ovum, in Oceania stands at 5%, and has the potential to rise to 30% by 2020 provided the market conditions are right and piracy does not hinder the growth potential.

Features and Benefits

  • Identifies what strategy an OTT incumbent should adopt in the face of incoming competition
  • Forecasts the trajectory of the OTT market should certain market conditions prevail
  • Lists defensive and offensive strategies for OTT operators that wish to protect themselves from churn

Key questions answered

  • What is the current status of the SVOD markets in Australia and New Zealand?
  • What has Netflix been doing in the region, and what is its next move?
  • What is the impact of FTA operators launching their own SVOD services on the OTT market?
  • How can Quickflix overcome these challenges, if possible?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Market status

  • Current OTT/VOD services in Oceania

Market dynamics

  • Historical dealings with a “grey Netflix”
  • Netflix’s paradigm shift: Unmetered packages
  • The influx of local pay-OTT players
  • Australia OTT 2015 is not the same as UK OTT 2012

Market outlook

  • Quickflix needs a partner – fast
  • Quickflix’s main threat lies in the FTAs’ SVOD startups
  • Quickflix needs to maximize its local advantage
  • Consolidation alarm bells should be ringing in Quickflix’s ears

Appendix

  • Methodology
  • Further reading
  • Author

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