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Introduction

The Innovation Tracker for Multiscreen-TV Strategies tracks service-provider best practice worldwide, analyzing key industry developments and trends.

Highlights

  • The evolution of North American pay-TV offerings - largely in response to the impact of Netflix and other SVOD services - has entered an important phase, as operators begin to roll out new stand-alone OTT products.
  • Dish’s Sling TV, unveiled in January 2015, is the first operator-run OTT service to offer a package of live channels and on-demand content with mass-market appeal that does not require a traditional pay-TV subscription.
  • Premium multiscreen services - Netflix-like SVOD products that are tethered to traditional pay-TV subscriptions and carry an additional fee - are another defensive OTT weapon operators are using.

Features and Benefits

  • Innovation Trackers deliver comparative analysis supported by industry KPIs, five-year forecasts, and user-behavior data.
  • Strategies are assessed and rated using tools such as SWOT analysis, with Ovum's view and recommendations also provided.

Key questions answered

  • How are North American pay-TV operators responding to the challenges facing their business, including the rise of Netflix et al?
  • What are the strengths, weaknesses, opportunities, and threats of stand-alone OTT strategies for pay-TV operators?
  • How should operators execute new stand-alone OTT and premium multiscreen product launches to give themselves the best chance of success?

Table of contents

Summary

  • Introduction
  • Download 1: Innovation Tracker: Operator Multiscreen-TV Strategies

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