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As AI tools get more sophisticated and the firms offering them more diverse, it’s important that media professionals fully understand when and where it’s appropriate to invest in – or at least experiment with – AI.


  • As momentum continues to build around AI, we are moving beyond some initial overhyped and underperforming applications (such as AI assistants and chatbots) to more sophisticated AI tools that can genuinely transform a media firm’s business.

Features and Benefits

  • Analyzes the ways in which AI tools are becoming useful to media firms.
  • Takes a deep dive into tools in the lab that could contribute to media firms' ROI in the future.

Key questions answered

  • Is AI useful beyond chatbots and AI assistants?
  • What impact will a backlash against AI have?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for service/content providers
  • Recommendations for vendors

The AI backlash hits media hard

  • AI is due for a media and consumer backlash
  • Media firms particularly prone to criticism (valid and otherwise)

AI platforms become ever more affordable

  • AI hardware competition drives down costs
  • AI as a service proliferates

Image and video processing makes real advances

  • 2018 star AI performers: Image and video processing apps
  • Media benefits most from this newer phase of AI competence

Media’s AI “cottage industry” primed for growth

  • Not every application needs a huge audience
  • AI accentuates specific media skills


  • Methodology
  • Further reading
  • Author

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