skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


In 4Q16, Ovum commissioned a survey to examine the "new digital consumer," surveying consumers in Indonesia, Malaysia, and Thailand. This report examines the trends in mobile, social, and premium OTT video consumption.


  • YouTube dominates short video consumption, eclipsing Facebook and mobile operator stores. In Indonesia, more than 70% of respondents identified YouTube as the platform they use the most to access such content.
  • Over half of respondents in Indonesia, Malaysia, and Thailand claim to watch short videos on their mobile phones at least once per month. Most of these respondents watch at least daily.

Features and Benefits

  • Assesses how video consumption trends differ between Indonesia, Malaysia, and Thailand.
  • Identifies the opportunities, and challenges, posed by OTT video consumption in Indonesia, Malaysia, and Thailand.
  • Examines the most important factors that drive consumers to pay for digital video services in Indonesia, Malaysia, and Thailand.

Key questions answered

  • Which devices are used the most for the consumption of digital video content in Indonesia, Malaysia, and Thailand?
  • Which platforms offer the best distribution options for social video in Indonesia, Malaysia, and Thailand?

Table of contents


  • Introduction
  • Download 1: Digital Consumer Insights 2017: Video Trends in Emerging Asia

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now