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Introduction

This tracker is a database that captures major announcements in mobile advertising from 1Q14 to 1Q17.

Highlights

  • Mobile advertising is grouped into distinct categories and can be filtered by the type of advertising development, region and/or country where it occurs, and key players behind m-advertising initiatives.
  • The tracker also helps to surface trends over the quarters, for example the regions where the most developments have occurred, or the type of player that is most active.

Features and Benefits

  • Reveals the players most active in mobile advertising.
  • Identifies types of mobile advertising being launched.

Key questions answered

  • Which type of player is most active in mobile advertising?
  • Which areas of mobile advertising are seeing the most activity? (e.g., video, location based, programmatic advertising)
  • Which regions and countries are seeing the most activity in mobile advertising?

Table of contents

Summary

  • Introduction
  • Download 1: Mobile Advertising Tracker: 1Q17

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