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Introduction

This report examines recent developments in the live mobile space and assesses how they will shape the future of mobile live-streaming, and impact players across the wider TMT sector, in 2017 and beyond.

Highlights

  • Recent platform launches are ramping up competition, with the mobile live-streaming space now home to major social players, such as Facebook, YouTube, and Twitter, in addition to a growing number of smaller, but significant, specialized players, such as Live.me and YouNow.
  • As platform owners fight for the attention of consumers, creators, and brands, evolving live-streaming's reach and practical applications into new areas such as commerce and communication, its impact will be felt across the wider TMT sector.

Features and Benefits

  • Evaluates the impact of major developments in the mobile live video space, including new service launches and monetization strategies.
  • Analyzes the movements of major social players in the live mobile video space, including Facebook, Twitter, and YouTube.

Key questions answered

  • What are the challenges facing mass consumer adoption of social live mobile video-streaming services, such as Facebook Live?
  • How are the major players looking to monetize live mobile video-streaming on their platforms?
  • How should telcos, vendors, digital platform owners, and even online retailers and payment vendors react to the growing live mobile video space?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Content strategies are evolving, but best-use cases remain elusive

  • Twitter is pursuing a premium live content strategy as Facebook veers away

Even Facebook is struggling to promote the value of "Going Live"

  • Other players have updated their platforms and proposition to boost engagement and visibility

Appendix

  • Methodology
  • Further reading
  • Author

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