skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

This forecast provides global app download and revenue estimates segmented by revenue type (i.e. end-user spend and in-app advertising); app type (i.e. games and non-game apps); and by ecosystem (i.e. Apple App Store, Google Play, Others).

Highlights

  • Global app revenue – both end-user spend and advertising – will grow by 2.2 times over the next five years, from $84.9bn in 2016 to $185.4bn in 2021, with in-app advertising overtaking as the main revenue driver as of 2018.
  • The end-user spend/in-app advertising split varies between type of apps and app stores. For game apps and the App Store, end-user spend dominates throughout the forecast period, while for non-game apps and Google Play, in-app advertising is the main driver.
  • Apple will outdo Google Play in overall revenue throughout; however, Google Play will squeak past the App Store in 2021 in terms of in-app advertising revenue.

Features and Benefits

  • Find out where growth will be concentrated over the next five years in the apps market.
  • Find out how the balance of power will change between ecosystems in the apps market.

Key questions answered

  • Where will growth be concentrated over the next five years in the apps market?
  • How will the balance of power change between ecosystems in the apps market?

Table of contents

Summary

  • Introduction
  • Download 1: Digital Content and Services: App Ecosystems Forecast, 2016–21

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now