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Ovum's Digital Content and Services: Video Internet Advertising Forecast, 2016–21 offers a global view of advertiser spending on video Internet advertising. The forecast covers revenue from in-stream video Internet advertising and out-of-stream video Internet advertising delivered over the Internet to any digital device.


  • Mobile is expected to drive the majority of growth in the video Internet advertising market, propelling the overall global market to a value approaching $50bn in 2021.

Features and Benefits

  • Provides Ovum's view on the future trajectory of mobile and non-mobile video Internet advertising revenues.
  • Includes video Internet advertising market sizing and forecasts for 67 individual countries, as well as aggregated forecasts for all of the world's major geographic regions.

Key questions answered

  • How will video Internet advertising revenues grow over the next five years?
  • In which countries and regions will video Internet advertising offer the biggest opportunities through to 2021?
  • How big will mobile's share of total video Internet advertising revenues be over the next five years?

Table of contents


  • Introduction
  • Download 1: Digital Content and Services: Video Internet Advertising Forecast, 2016–21

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

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