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Ovum examined 12 of the biggest messaging apps and scored them in three different categories to reach an overall messaging app opportunity score representing Ovum's view of each platform's media partnership potential.


  • Snapchat scores highly for media partnerships and offerings. It also gets the highest possible mark for advertising.
  • Instagram, Line, and Facebook Messenger also score highly making good potential partners for media firms.

Features and Benefits

  • Assesses 12 messaging platform’s media partnership potential.
  • Compare each platform's scores for reach, media and advertising.

Key questions answered

  • Which messaging apps have the biggest reach?
  • Which messaging apps have the best advertising platforms?
  • Which messaging apps offer good potential for media partnerships?

Table of contents


  • Introduction
  • Download 1: Media on Messaging Platforms

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