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Introduction

Analysis of Ovum’s Mobile Games Market Forecast: 2016–21, looking at where growth will be concentrated over the next five years and at the underlying factors shaping this fundamental segment of the apps economy.

Highlights

  • Annual mobile games revenue will nearly double over the next five years, reaching $71.5bn in 2021 globally.
  • Although Android will overtake iOS in terms of mobile games revenue next year, iOS will remain untouchable in terms of yield per download.

Features and Benefits

  • Find out where growth will be concentrated over the next five years and the underlying factors shaping the market
  • Find out how the balance of power will change between app ecosystems in the mobile games market
  • Learn about the role that emerging markets will play in future growth and China’s phenomenal contribution to the global pie

Key questions answered

  • Where will growth will be concentrated over the next five years and which underlying factors are shaping the market?
  • How will the balance of power change between app ecosystems in the mobile games market?
  • What role will emerging markets play in future growth and what will be China’s contribution to the global pie?

Table of contents

Summary

  • In brief
  • Ovum view
  • Definitions
  • Recommendations

Growth dynamics

  • Setting the scene
  • Downloads vs. revenue
  • Apple and Google lead on different fronts
  • Growing revenue per download
  • Games’ dominance over apps
  • Maturing market
  • Sustained revenue growth
  • Declining downloads growth

Geographic dynamics

  • Regional distribution
  • Developed vs. emerging markets
  • China’s dominance
  • Country rankings

Appendix

  • Methodology
  • Further reading
  • Authors

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