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Introduction

YouTube has been playing catch-up to the likes of Facebook, Twitter, and a number of dedicated mobile live-streaming services, but has now accelerated its offering in the space by inviting all users to soon broadcast live from within its mobile app.

Highlights

  • A number of use cases and types of content continue to emerge around live mobile video. As things currently stand, three distinct types of content look set to make up the majority of mobile live-streamed content: communicative, democratized, and professionalized content.

Features and Benefits

  • Assesses YouTube's competitive position in the mobile live video space.
  • Explores how different types of live mobile video content can be monetized and used by platform owners to maximize user engagement.

Key questions answered

  • What are the main challenges and opportunities presented to telcos, technology vendors, device manufacturers, and regulators by live mobile video?
  • How will the advertising environment for live mobile video differ to other media sectors, and why?

Table of contents

Ovum view

  • Summary
  • YouTube's entry will accelerate the live mobile video space
  • A combination of communicative, democratized, and professionalized content will be the key to success
  • Mobile live video has wide-ranging implications across TMT

Appendix

  • Further reading
  • Author

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