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Introduction

This tracker, published on a quarterly basis, provides an essential resource for those looking to follow the key market developments and announcements of major players that are driving the momentum of the rapidly evolving mobile video market.

Highlights

  • YouTube, which sees the majority of its views on mobile devices, has been forced to shake things up as other video and social media platforms have ramped up competition in the mobile video space and an increased use of ad-blockers threatens its primary revenue stream.
  • MNOs in the US are increasingly turning to mobile video to drive a competitive advantage in other areas. October saw the launch of go90 from Verizon, a mobile video service which specifically targets the millennial audience.

Features and Benefits

  • Find out the latest news and trends in the mobile video market.
  • Filter mobile video announcements and news by region, country, device focus, type of content, announcement type, and companies involved.

Key questions answered

  • What are the most important mobile video news stories of the last quarter?
  • What moves have the major mobile video players made in 4Q15 to evolve their services and influence the market going forward?

Table of contents

Summary

  • Introduction
  • This quarter’s highlights
  • Download 1: Mobile Video Announcements Tracker 4Q15
  • Methodology
  • Further reading

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