skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


This report identifies five key trends that will grow in importance and steer the direction of the rapidly evolving mobile video market in 2016.


  • Personalization and curation will grow in importance as the size of online video libraries continues to explode in 2016.
  • Live streaming will continue to grow as a mobile-first service as it becomes integrated with leading social media platforms, such as Facebook, but other players will struggle to monetize.
  • Perceptions of premium video will continue to shift and evolve as new mobile video platforms and viewing experiences emerge.

Features and Benefits

  • Learn how trends in mobile video will continue to have an impact on the wider media ecosystem in 2016.
  • Identify the key trends that are reshaping mobile video content and consumers' viewing habits.

Key questions answered

  • How can players respond to an increased consumer appetite for mobile livestreaming?
  • How, and why, should traditional media companies respond to the growing popularity of mobile and online video?
  • Which features will mobile video service providers add to their services to increase their value proposition, and why?

Table of contents


  • In brief
  • Ovum view
  • Key messages
  • Recommendations

Personalization and curation will grow in importance

  • Curation will become a bigger value proposition than library volume
  • Greater personalization in video delivery will be a big trend

Live streaming will continue to grow as a mobile-first service

  • Live streaming will hit the social media mainstream in 2016
  • Telcos will pick up the cost of mobile live streaming
  • Event-like content will be key to monetizing mobile live streaming

Perceptions of premium video will continue to shift and evolve

  • Evolving platforms will drive new types of content

Offline play will grow in both mature and emerging markets

  • Offline play will become a premium differentiator in mature mobile video markets
  • Offline play will be a necessity in emerging markets

Mobile video will continue to invade other media markets

  • The TV advertising dynamic is set for a shake-up
  • Traditional media companies will continue to move to online channels and content


  • Further reading
  • Author

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now