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Introduction

This report identifies five key trends that will grow in importance and steer the direction of the rapidly evolving mobile video market in 2016.

Highlights

  • Personalization and curation will grow in importance as the size of online video libraries continues to explode in 2016.
  • Live streaming will continue to grow as a mobile-first service as it becomes integrated with leading social media platforms, such as Facebook, but other players will struggle to monetize.
  • Perceptions of premium video will continue to shift and evolve as new mobile video platforms and viewing experiences emerge.

Features and Benefits

  • Learn how trends in mobile video will continue to have an impact on the wider media ecosystem in 2016.
  • Identify the key trends that are reshaping mobile video content and consumers' viewing habits.

Key questions answered

  • How can players respond to an increased consumer appetite for mobile livestreaming?
  • How, and why, should traditional media companies respond to the growing popularity of mobile and online video?
  • Which features will mobile video service providers add to their services to increase their value proposition, and why?

Table of contents

Summary

  • In brief
  • Ovum view
  • Key messages
  • Recommendations

Personalization and curation will grow in importance

  • Curation will become a bigger value proposition than library volume
  • Greater personalization in video delivery will be a big trend

Live streaming will continue to grow as a mobile-first service

  • Live streaming will hit the social media mainstream in 2016
  • Telcos will pick up the cost of mobile live streaming
  • Event-like content will be key to monetizing mobile live streaming

Perceptions of premium video will continue to shift and evolve

  • Evolving platforms will drive new types of content

Offline play will grow in both mature and emerging markets

  • Offline play will become a premium differentiator in mature mobile video markets
  • Offline play will be a necessity in emerging markets

Mobile video will continue to invade other media markets

  • The TV advertising dynamic is set for a shake-up
  • Traditional media companies will continue to move to online channels and content

Appendix

  • Further reading
  • Author

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