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Introduction

UK broadcaster the BBC has made its first major entry into e-sports programming by streaming action from the League of Legends (LoL) World Championships, the highest-profile mainstream exposure that e-sports have had in the UK

Highlights

  • Broadcasters are increasingly seeing the value of attracting the e-sports audience, but it is essential for all companies to understand the dynamics and business opportunities of e-sports if they are to succeed in this space

Features and Benefits

  • This research note assesses the ramifications of e-sports' continued rise, and identifies opportunities for those seeking to enter the space.
  • The research note contains recommendations for broadcasters, tech companies, network providers, and advertisers.

Key questions answered

  • What are the key elements of e-sports that must be understood in order to make a successful entry into the industry?
  • What opportunities do the rise of e-sports offer?

Table of contents

Ovum view

  • Summary
  • Why this matters
  • What’s next
  • What players should do

Appendix

  • Further reading
  • Author

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