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Introduction

Victorious is attempting to address a growing challenge in the video space, namely how individual creators and MCNs can become less reliant on YouTube by producing so-called “superfan” mobile apps.

Highlights

  • Fans are now eager to interact with, share, and discuss their favorite online video creators and content. Social communities formed around online celebrities can foster focused engagement around individuals and their brands by expanding the social experience beyond the YouTube comments section.

Features and Benefits

  • Assesses Victorious' commercial and monetization strategy.
  • Identifies a mobile-first attempt at monetizing the cachet of online video stars through the social engagement of fanbases away from YouTube.

Key questions answered

  • How can superfan apps be used to increase the control, engagement, and monetization of a creators' digital audience?
  • What factors are driving the need for what Victorious is doing, and how is the company looking to satisfy that need?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Evaluation

  • Background
  • Products and services
  • Business model and commercial strategy

Appendix

  • On the Radar
  • Further reading
  • Author

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