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Introduction

The Digital Media Opportunity Index, a new interactive tool, collates more than 50 metrics across groups of emerging markets to identify the extent to which each country has the potential to grow as a market for digital media content and services

Highlights

  • Amid growing mobile adoption in the region, the DMOI quantifies the opportunity for growth in the sale of content and services in 20 emerging markets in sub-Saharan Africa, assessing each market based on more than 50 separate metrics.

Features and Benefits

  • The DMOI brings together difficult-to-find metrics for 20 emerging markets to enable clients to quantify their potential for selling digital media content and services
  • Clients can use the DMOI to compare the relative strengths and weaknesses of 20 separate markets and target their growth strategies accordingly

Key questions answered

  • What is the Digital Media Opportunity Index and how can it help companies identify growth opportunities?
  • Which markets in sub-Saharan Africa represent the best opportunities for growth in digital media?

Table of contents

Summary

  • Introduction
  • Download 1: Introducing the Digital Media Opportunity Index: Sub-Saharan Africa

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