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Carrier billing will grow into a $25bn market by 2020, but many barriers need clearing before it can realize its full potential – primarily in emerging markets. It is becoming a high-volume/low-margin business, largely driven by the app stores.


  • The global carrier billing market will grow from $16.6bn this year to $25.5bn in 2020, largely driven by the app stores, OTT content bundling, and online PC games. Premium-rate services and browser-based payments will decline, and physical goods will not take off as a segment.

Features and Benefits

  • Learn where the main opportunities will lie for carrier billing over the next five years.
  • Learn what is driving growth in the carrier billing market and what is holding it back.

Key questions answered

  • Where will the main opportunities lie for carrier billing over the next five years?
  • What is driving growth in the carrier billing market and what is holding it back?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Market status

  • Crossroads
  • Growth market
  • Debunking myths

Market dynamics

  • What’s growing; what’s not
  • The case for and against carrier billing
  • Growing momentum
  • Technology changes
  • Migration to DOB
  • Lower prices, tighter margins
  • Patchy coverage
  • Emerging carrier billing rivals
  • Market barriers

Market outlook

  • Growth market
  • More revenue, but tighter margins
  • Greater carrier disintermediation
  • Greater multiscreen opportunities


  • Methodology
  • Further reading
  • Author

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