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Introduction

Mobile games’ success is very localized. Western games must conquer Asian markets to continue topping the global charts, but there does not appear to be a universal formula for global success in either the Asian or Western studios.

Highlights

  • Western studios still top the global mobile game charts, but only just. The second and third most-grossing titles across the App Store and Google Play are Japanese while East Asian studios outnumber Western studios among the 10 most-grossing globally.

Features and Benefits

  • Learn about the challenges facing both Western and Asian mobile game firms as they try to expand into each other's territories.
  • Learn about the approaches mobile game firms can take to localize their content for foreign markets and build a global presence.

Key questions answered

  • What are the challenges facing both Western and Asian mobile game firms as they try to expand into each other's territories?
  • What approaches can mobile game firms take to localize their content for foreign markets and build a global presence?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Market status

  • Global, yet local

Market dynamics

  • Asia’s rise
  • Western uniformity vs. East Asian diversity
  • Asian bids in the West
  • Rise of the Asian studios
  • Western studios look east
  • Local partnerships
  • Succeeding in Asian markets
  • Asian and Western contrasts

Market outlook

  • Translation
  • Pricing
  • Content changes
  • Making local games

Appendix

  • Methodology
  • Further reading
  • Author

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