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A detailed update of Canada’s TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising.


  • Pay-TV penetration peaked at 82% in 2010 and then leveled off at 79−80% of TV households; this rate is expected to remain stable until at least 2018.
  • The pay-TV market is expected to be stable. Marginal decline is expected across cable TV, but this will be compensated by growth in IPTV services.
  • Rival OTT video services present a challenge to the established Canadian pay-TV market, but all of the major existing operators have sensibly invested in their own TV Everywhere and OTT products and services.

Features and Benefits

  • Detailed assessment of the Canadian pay-TV market
  • Evaluates the outlook for pay-TV operators in the face of the threat from OTT video services

Key questions answered

  • How will the Canadian pay-TV market develop?
  • How will Canadian pay-TV operators respond to the growing threat of OTT video services?

Table of contents


  • Download 1: Canada TV Update

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