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New digital tech developments and ever more powerful computer processing are making consuming music a less passive experience.


  • Although some of the creations are proving hugely popular, interactivity still feels like a nascent segment, and many players seem reluctant to go beyond the basics.

Features and Benefits

  • Details the latest happenings in the music industry's experimentation with virtual reality.
  • Assesses what the music industry needs to do to make more out of VR.

Key questions answered

  • How has the music industry experimented with VR?
  • What should the music industry be doing with VR?

Table of contents

Ovum view

  • Summary
  • Experimenting with virtual reality
  • Technology advances drive experimentation
  • The need to take bigger steps in VR


  • Author

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