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The latest entrant to the US music streaming sector is CUR Music. First launched as an Internet radio service a few years ago under a different name, the rebranded service rolled out in the US on iOS in January and will be available on Android and the Web in February.


  • Cur Music’s emphasis is on radio and playlists puts it up against the likes of Pandora and iHeartRadio. The US has already seen a number of casualties in the streaming sector in the last year or so and with CUR Music seemingly late to the party, the service will do well to hold its own against established offerings that are making most of the running.

Features and Benefits

  • The research note details what CUR Media is bringing to the US music streaming sector.
  • The research note analyzes the service's chances of success in what is the world's biggest recorded music market.

Key questions answered

  • What is CUR Music and what does it offer?
  • Why are the odds stacked against CUR Music?

Table of contents

Ovum view

  • Summary
  • CUR Music lines up with the US music streaming giants
  • A brief history of CUR Media
  • The CUR Media strategy for success


  • Author

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