skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

MarkLogic’s Smart Mastering capabilities were announced at the MarkLogic World conference in May 2018 and are designed to help the enterprise resolve the perennial challenge of matching all relevant data to a single identity or entity.

Highlights

  • While Smart Mastering looks to resolve many of the same problems that master data management (MDM) solutions have always sought to address, its architecture and methodology set it apart from traditional approaches.
  • With the introduction of the MarkLogic Data Hub Framework in the 9.0 MarkLogic release, the company laid the foundation for what would enable Smart Mastering, an in-database approach to data mastering.
  • MarkLogic’s Smart Mastering capabilities were not built to be a GDPR compliance solution. However, many aspects of compliance with GDPR require technical capabilities to master data and associate all relevant content with a single individual.

Features and Benefits

  • Assesses the architecture of the MarkLogic NoSQL database and describes its role in data mastering and customer 360 initiatives.
  • Compares the architecture of MarkLogic's Smart Mastering capabilities to traditional MDM approaches.
  • Identifies the challenges facing attempts at data mastering and evaluates how Smart Mastering addresses these problems.
  • Compares the technical capabilities required for both customer 360 initiatives and GDPR compliance.
  • Identifies requirements of GDPR compliance that MarkLogic and Smart Mastering help fulfill.

Key questions answered

  • How does MarkLogic's in-database architecture for data mastering differ from traditional MDM approaches?
  • What are the benefits of using an underlying NoSQL database as the repository for a data mastering initiative?
  • What are some of the challenges and enterprise stumbling blocks associated with traditional MDM products?
  • What technical capabilities do customer 360 and GDPR compliance share?
  • What requirements and articles of GDPR do Smart Mastering and the MarkLogic database environment help address?

Table of contents

Ovum view

  • Summary
  • Gaining a 360-degree view of customers, data subjects, and entities
  • Not your mother's approach to master data management
  • Unintended, but positive, consequences for GDPR compliance

Appendix

  • Further reading
  • Author

Recommended Articles

  • Consumer & Entertainment Services

    Telco loyalty programs are about more than improving churn

    ByNicole McCormick 07 Mar 2018

    Loyalty programs have long been held as key to indirect monetization for the communications service provider. Upcoming research from Ovum has verified that notion – loyalty schemes improve Net Promoter Scores (NPS – a measure of brand perception) and can help improve churn. They can also lead to net additions growth and can even earn revenues for the operator.

  • Service Provider Markets

    5G is here – almost – with the launch of Verizon 5G Home

    ByMike Roberts 01 Oct 2018

    Verizon 5G Home is a milestone in the telecoms market because it is the first large-scale commercial launch of broadband services based on 5G technologies, albeit not on a fully standardized version of those technologies.

  • Consumer & Entertainment Services, Service Provider Technolo...

    When Netflix runs out of steam

    ByRob Gallagher 05 Dec 2018

    Never underestimate the power of one big idea – and one company's ability to deliver on its promise. But no single idea has infinite potential. Sooner or later, Netflix will need to look beyond the limits of its current business model.

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8935

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now