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MarkLogic’s Smart Mastering capabilities were announced at the MarkLogic World conference in May 2018 and are designed to help the enterprise resolve the perennial challenge of matching all relevant data to a single identity or entity.


  • While Smart Mastering looks to resolve many of the same problems that master data management (MDM) solutions have always sought to address, its architecture and methodology set it apart from traditional approaches.
  • With the introduction of the MarkLogic Data Hub Framework in the 9.0 MarkLogic release, the company laid the foundation for what would enable Smart Mastering, an in-database approach to data mastering.
  • MarkLogic’s Smart Mastering capabilities were not built to be a GDPR compliance solution. However, many aspects of compliance with GDPR require technical capabilities to master data and associate all relevant content with a single individual.

Features and Benefits

  • Assesses the architecture of the MarkLogic NoSQL database and describes its role in data mastering and customer 360 initiatives.
  • Compares the architecture of MarkLogic's Smart Mastering capabilities to traditional MDM approaches.
  • Identifies the challenges facing attempts at data mastering and evaluates how Smart Mastering addresses these problems.
  • Compares the technical capabilities required for both customer 360 initiatives and GDPR compliance.
  • Identifies requirements of GDPR compliance that MarkLogic and Smart Mastering help fulfill.

Key questions answered

  • How does MarkLogic's in-database architecture for data mastering differ from traditional MDM approaches?
  • What are the benefits of using an underlying NoSQL database as the repository for a data mastering initiative?
  • What are some of the challenges and enterprise stumbling blocks associated with traditional MDM products?
  • What technical capabilities do customer 360 and GDPR compliance share?
  • What requirements and articles of GDPR do Smart Mastering and the MarkLogic database environment help address?

Table of contents

Ovum view

  • Summary
  • Gaining a 360-degree view of customers, data subjects, and entities
  • Not your mother's approach to master data management
  • Unintended, but positive, consequences for GDPR compliance


  • Further reading
  • Author

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