Enterprises are faced with a plethora of choices and decisions when it comes to outbound and inbound communications. From a messaging perspective, SMS remains an important engagement channel for enterprises, as evidenced by continued growth in application-to-person (A2P) SMS traffic. However, organizations recognize that their customers are using multiple and more sophisticated messaging services; consequently, enterprises must be prepared to adapt their own infrastructure so that they are ready to converse with their customers in the preferred communications context for any given interaction.
For the enterprise, that means closely monitoring trends in consumer communications behaviors and assessing the viability of emerging, relevant technologies such as RCS-based enhanced SMS/advanced messaging services, and chat bots for chat apps, social networks, and SMS.
Ovum's Enterprise Messaging Survey 2017, conducted in partnership with cloud communications provider CLX Communications and its subsidiary mobile solutions provider, Symsoft, canvassed 100 companies in seven countries: Brazil, China, France, Germany, India, the UK, and the US. The survey was conducted in May 2017.
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US team - +1 646 957 8878
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