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Magnolia is an open source, on-premise, enterprise web experience management (WEM) vendor, which offers access control, multisite management, personalization, revision management, template management, taxonomy management, translation management features, workflow management, and content management.


  • While Magnolia's solution might not have as many features in some areas as some of the offerings from larger vendors, it is certainly not inferior.

Features and Benefits

  • Assesses some of the main features of Magnolia, which help to explain why it should be on a WEM product short list.
  • Identifies the benefits of Magnolia compared with larger vendors.

Key questions answered

  • Why should Magnolia be on a short list?
  • Why does one size not fit all in WEM?

Table of contents

Ovum view

  • Summary
  • One size does not fit all in WEM
  • Magnolia needs to develop its social capabilities
  • Magnolia should be considered in a WEM short list


  • Further reading
  • Author

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