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Introduction

To sell competitively, retailers are focusing on making the shopping experience easier and smarter for consumers and payments are a key aspect of this focus.

Highlights

  • Although omnichannel technologies, which bring together retail channels in the online, mobile, telephone, and real-world spaces, are not yet widespread, there are signs that retail is moving beyond the online shopping and click-and-collect models.

Features and Benefits

  • Explains which payment technologies are having an impact on the retail space.
  • Analyzes the implications of these shifts on the customer-facing front end.

Key questions answered

  • What impact are omnichannel strategies having on payments?
  • What other technologies and infrastructure do new payment tools affect?

Table of contents

Ovum view

  • Summary
  • Front-end developments: The move to omnichannel is driving customer-facing innovation
  • Infrastructure: Single-source platforms and new security measures will minimize infrastructure complications
  • Security: A seamless customer experience should not outweigh security costs to the retailer

Appendix

  • Author

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