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Asset management is a major challenge in the upstream oil & gas industry because information is often hard to find, out of date, or simply wrong. SAP aims to improve how assets are managed by creating a cloud-based asset information platform.


  • SAP enjoys some key advantages in driving adoption of the AIN concept. Many of the world’s largest oil & gas companies already use its enterprise applications, and its partners include nearly all of the large systems integrators and consultancies, which also have large footprints in oil & gas.

Features and Benefits

  • Analyzes why the management of physical assets is such a complex challenge for the upstream oil & gas industry.
  • Assesses SAP’s strengths and weaknesses in driving market adoption of its forthcoming Asset Information Network technology.

Key questions answered

  • What are the key challenges facing upstream oil & gas companies in the management of their extensive physical assets?
  • What are SAP’s strengths and weaknesses in driving market adoption of its Asset Information Network technology?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

Current methods leave much to be desired

  • Disparate information systems are siloed and error-prone

SAP's AIN initiative aims to address many asset management problems at once

  • Asset networks will exploit Metcalfe's Law on network value
  • AINs will enable two-way, publish/subscribe communication
  • Participants can expect wide-ranging benefits

There are numerous barriers to AIN adoption

  • Success will require coordination of many moving parts

SAP holds some distinct advantages in driving the AIN initiative

  • Large footprint and extensive partnerships will be invaluable
  • A focus on collaborative development and design thinking will help to drive customer acceptance


  • Methodology
  • Further reading
  • Author

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