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The cloud has been growing in terms of its breadth and depth rapidly over recent years, and many organizations have been seduced by its elasticity and opex model.


  • Understand the continued strategic use of cloud computing by enterprise organizations, with particular attention being paid to where workloads are best suited to run.

Features and Benefits

  • Discover how enterprises will increasingly take a strategic view of cloud use.
  • Discover how the impact of Increased data sovereignty and regulation are creating a three-layer model for the cloud.
  • Understand why DevOps in 2018 will struggle to integrate Infrastructure as code in to operational processes

Key questions answered

  • Why in 2018 will the cloud market show greater signs of separation between a handful of global mega cloud providers and plethora of smaller regional cloud providers?
  • How in 2018 will the criteria used by organizations harden as they look for newer capabilities more aligned with the requirements of running mission critical workloads?

Table of contents


  • In brief
  • Ovum view
  • Key messages
  • Recommendations for enterprises
  • Recommendations for service/content providers
  • Recommendations for vendors

Enterprises will increasingly take a strategic view about using cloud

  • Workload placement will be decided based on a multicloud approach
  • Understanding the economics of the cloud is driving adoption trends

Increased data sovereignty and regulation are creating a three-layer model for the cloud

  • The emergence of the local edge is driven by different yet related factors

A new breed of cloud providers is emerging where enterprise-grade credentials are critical

  • The journey to the cloud is as much about organizational maturity as it is about the technology
  • The approach taken to modernize legacy workloads in 2018 will become more diverse
  • Bare metal as a service will increase in popularity in 2018

DevOps in 2018 will struggle to integrate infrastructure as code into operational processes

  • Containers and microservices are at the forefront of this revolution
  • New operating processes and procedures are required for a cloudy world

The market in public cloud computing is bifurcating

  • The mega-cloud providers are in a race to dominate the enterprise-grade market
  • Mid-market and SME customers will influence the market growth of the regional cloud providers


  • Further reading
  • Author

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