skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Ovum view

Summary

Microsoft HoloLens, the augmented reality (AR) headset for holographic computing, is now generally available. The launch was a highlight of the recent Microsoft Build 2016 conference in San Francisco. HoloLens has a number of application areas which should offer fast ROI. Microsoft has made a good choice in AR, in contrast with virtual reality systems that can cause nausea in users.

How holographic computing can offer fast ROI

The launch of HoloLens at $3,000 a unit is not a consumer target but is instead aimed at professional organizations. As an AR device, the holographic projections are immersed in the real physical world viewed through the lens, leading to a range of real-world applications. Virtual reality systems, a complementary technology, fully immerse the user in a virtual world, but this can be a disadvantage in some applications due to the disconnection from reality. At the Build conference Microsoft held an analyst pre-briefing where it suggested a number of areas including communications, collaboration, and education, training and maintenance that should provide a fast return on investment (ROI) on HoloLens, based on discussions it has had with enterprise customers.

  • Communications: remote conferencing with holographic representations of attendees, as well as customer support scenarios where holographic presence provides a more personal approach than video/phone link.

  • Collaboration: design and prototype work can be enhanced with 3D holographic design representations which team members can view simultaneously and discuss, whether co-located or not. Use of HoloLens in this way can help get products faster to market.

  • Education, training, and maintenance/servicing: holograms can aid in providing information in enhanced forms, such as for example, medical students can view internal organs of a human body with superimposed diagnostic data presented visually, or building engineers can see where new construction will fit into the existing surrounds.

Other highlights included biometric security, cognitive intelligence, and chat bots

The Microsoft Build event also highlighted Windows Hello, a biometrics-based sign-on facility using fingerprint or iris scanning that is available on Microsoft’s latest Surface devices and PCs. Biometrics are not 100% secure and can be subverted, but with considerable effort they can address the massive security vulnerability that exists with poorly chosen passwords. For the majority of Internet users who are not high security risks, this will prove an easy and effective improvement. To reduce the problem of ID theft, the adoption of multi-factor systems is recommended, combining, for example, biometrics with other factors such as pin numbers and one-time passwords.

Combining artificial intelligence with chat bots is also a headline initiative for Microsoft, although teething issues have occurred with the chat bots making unacceptable remarks on social networks. When IBM trained Watson to play Jeopardy in 2011, it expended much effort in ensuring embarrassing words were automatically filtered out and not uttered by Watson. This is a non-trivial problem and a provides a lesson that Microsoft has learned the hard way.

Appendix

Author

Michael Azoff, Principal Analyst, Ovum Infrastructure Solutions Group

michael.azoff@ovum.com

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Enterprise Decision Maker, Enterprise IT Strategy and Select...

    2017 Trends to Watch: Big Data

    By Tony Baer 21 Nov 2016

    The breakout use case for big data will be fast data. The Internet of Things (IoT) is increasing the urgency for enterprises to embrace real-time streaming analytics, as use cases from mobile devices and sensors become compelling to a wide range of industry sectors.

    Topics Big data and analytics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now