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Introduction

In April 2015, BT Global Services (BTGS), part of BT Group (BT), repositioned itself as a “cloud services integrator” that delivers a “cloud of clouds” vision, a combination of BTGS and third-party infrastructure and applications delivered “as a service” through BTGS’s network services.

Highlights

  • BTGS has done its homework when it comes to building the customer experience and support foundation of its new positioning.

Features and Benefits

  • The report provides an overview of BTGS's current cloud strategy and puts it in the context of its latest announcements.
  • Understand the strengths and weaknesses of BTGS's current approach to cloud computing.
  • Go behind the new announcement headlines to dive deep into BTGS's improving operational processes.

Key questions answered

  • What is the BT cloud of cloud strategy?
  • What does BT means when it positions itself as a cloud services integrator?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

SWOT analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Recommendations

  • Recommendations for enterprises
  • Recommendations for vendors

BTGS has the right approach at the right time

  • CSIs build on telcos’ momentum in an increasingly IT and cloud-centric market
  • CSIs enable telcos to remain adaptive to MMCs behavior and expectations

BTGS’s CSI combines network and data center assets and services

  • It all starts with the network, and should do so
  • Data center assets and services (BT Compute) are as important as the network

BTGS’s CSI is a springboard to BTGS’s entire portfolio of managed services

  • The “cloud of clouds” vision includes all of BTGS’s services, especially but not limited to the cloud-based services
  • BTGS benefits from strong managed security credentials
  • BT Advise helps BTGS customers throughout their cloud journey
  • End-to-end SLAs round up BTGS’s “peace of mind” positioning

Partners are key to BTGS’s success as a CSI provider

  • A variety of partners in many domains, very few new so far
  • Partners provide choice and open up market opportunities
  • BTGS should focus on quality not just quantity

BTGS needs to find the right balance between the old and the new

  • BTGS is right to recycle, but needs to be more creative
  • BTGS is right to keep it steady from a positioning point of view
  • BTGS needs to be more detailed and innovative

BTGS benefits from its CX and vertical focus

  • BTGS benefits from its on-going customer-centric efforts
  • BT benefits from its ongoing vertical-market centric efforts

Appendix

  • Further reading
  • Author

Have any questions? Speak to a Specialist

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