skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Under the “Salesforce1 Platform” banner, Salesforce is integrating its three main PaaS services. These services include its own platform first launched in 2007, and the Heroku and (ExactTarget) Fuel platforms acquired in 2010 and 2013 respectively. This is a multi-year, multi-faceted effort, details of which Salesforce has not outlined as clearly as it might.


  • Salesforce launched the Salesforce1 brand in late 2013 and then started to apply it to a variety of different offerings. As a result, many found it difficult “to see the wood from the trees”, and considered the label confusing, voicing skepticism about the actual value of what was being delivered under the new moniker. The new Salesforce1-branded developments do deliver value, but Salesforce could have done a better job at explaining the nature and interactions of the various parts covered by the marketing headlines.

Features and Benefits

  • Understand Salesforce's overall Paas strategy, including its latest developments under the Salesforce Platform banner and its context in the overall Salesforce1 brand
  • Understand the various components of the Salesforce1 Platform and how they relate to one another.
  • Understand how Salesforce and Heroku integrate at company and technology level.

Key questions answered

  • What is the Salesforce1 Platform? How does it relate to the Salesforce1 brand?
  • What are the main components of the Salesforce1 Platform? How do they relate to one another? How has this integration evolved at the front end as well as at the back end?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

Salesforce’s PaaS strategy delivers thought and market leadership

  • Recognized leadership, within limits
  • Salesforce delivers SMAC-enablement and cross-pollination
  • Salesforce has kept ahead of SaaS competitors
  • Salesforce has kept up with PaaS competitors
  • Salesforce has remained ahead of the marketplace crowd

The Salesforce1 Platform is only one facet of the Salesforce1 brand

  • A brand greeted with a measure of confusion and skepticism
  • The Salesforce1 Platform highlights growing integration between Salesforce’s back-end PaaS services
  • The Salesforce1 mobile front-end application illustrates Salesforce’s increasing focus on mobility enablement
  • APIs connect the back-end and the front-end parts of the Salesforce1 message
  • It all goes to support the new capabilities of the Salesforce1-labeled SaaS clouds

Integration between Salesforce1 Platform’s diverse components is uneven

  • The Salesforce1 Platform is more complex than originally illustrated
  • (ExactTarget) Fuel delivers much less than and Heroku
  • is the cornerstone of the Salesforce1 platform
  • The convergence between the Salesforce1 platforms will remain limited
  • Back-end integration between the three offerings has barely started
  • The front end set of APIs is not as seamless as depicted


  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now