skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Introduction

Innovation is the key to sustaining and improving customer and market relevancy in an ever-changing world.

Highlights

  • A customer-adaptive enterprise is an innovative enterprise, but what does a customer-adaptive enterprise look like to the naked eye?
  • Innovation is complex to manage, and budget is no guarantee of success, so how should organizations go about it and who can help?
  • Engaged employees are key drivers of business innovation, but what are the key attributes of innovative organizations?

Features and Benefits

  • Explores the approach that Tata Consultancy Services is adopting to collaborative partnerships and disruptive innovation.
  • Examines the relationship between business innovation and customer-adaptive enterprises.
  • Presents the ten attributes of innovative organizations.
  • Explains why collaborative partnerships are an essential element of business innovation.

Key questions answered

  • Why is innovation so important to business success?
  • How do customer-adaptive enterprises approach business innovation?
  • What do innovative organizations look like?
  • What is the TCS approach to business innovation?

Table of contents

Ovum view

  • Summary
  • A customer-adaptive enterprise is an innovative enterprise
  • Innovation is complex to manage and budget is no guarantee of success
  • Engaged employees are key drivers of business innovation
  • Seek out collaborative partnerships to drive disruptive innovation

Appendix

  • Further reading
  • Author

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at pr@ovum.com

Contact marketing - marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now