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Innovation is the key to sustaining and improving customer and market relevancy in an ever-changing world.


  • A customer-adaptive enterprise is an innovative enterprise, but what does a customer-adaptive enterprise look like to the naked eye?
  • Innovation is complex to manage, and budget is no guarantee of success, so how should organizations go about it and who can help?
  • Engaged employees are key drivers of business innovation, but what are the key attributes of innovative organizations?

Features and Benefits

  • Explores the approach that Tata Consultancy Services is adopting to collaborative partnerships and disruptive innovation.
  • Examines the relationship between business innovation and customer-adaptive enterprises.
  • Presents the ten attributes of innovative organizations.
  • Explains why collaborative partnerships are an essential element of business innovation.

Key questions answered

  • Why is innovation so important to business success?
  • How do customer-adaptive enterprises approach business innovation?
  • What do innovative organizations look like?
  • What is the TCS approach to business innovation?

Table of contents

Ovum view

  • Summary
  • A customer-adaptive enterprise is an innovative enterprise
  • Innovation is complex to manage and budget is no guarantee of success
  • Engaged employees are key drivers of business innovation
  • Seek out collaborative partnerships to drive disruptive innovation


  • Further reading
  • Author

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