skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Ovum view


On May 12, 2015 Sage and Salesforce announced a global strategic partnership. This brings together the world’s leading small business accounting and payroll solution and the most ubiquitous CRM system on the Salesforce1 enterprise cloud platform. Sage Life on Salesforce1 PaaS will enable small businesses to run completely in the cloud and from any device, without the complexity of multiple systems.

The strategic partnership delivers a consumer-grade digital leg-up for small businesses

Although there is an explosion of innovation in software for large enterprises, there is a risk that small businesses, the lifeblood of most economies, might be left behind. However, Sage has developed Sage Life on the Salesforce1 platform, a consumer-grade enterprise offering that will enable small business owners to run their businesses wherever they are and via any mobile device, including smart watches. This greatly simplifies the IT environment for small businesses and will give their owners more freedom and much better access to valuable real-time information, especially when out of the office drumming up business. It also gives small businesses the ability to take advantage of the broader set of collaboration, social, and intelligence tools on the Salesforce1 platform as their needs grow.

Sage CEO Stephen Kelly said in the joint conference with Salesforce CEO Marc Benioff that small business owners today are often disconnected from their businesses when out on the road because information is locked away in disparate systems. To serve their customers better they need to have access to real-time, accurate information from any device. Ovum has consistently argued that to survive in volatile times and in this age of the customer, enterprises must be able to sense, respond, and adapt at pace. This is just as true for small businesses as it is for large enterprises, and the foundation for this capability is a highly integrated environment where the business value chain operates in a systematic way to create and deliver value to customers continuously. Sage Life is just the start – in the future small businesses will be able to add new apps from the Sage/Salesforce ecosystem, enabling them to adapt as they grow and conditions change. This partnership should be welcome news for the millions of entrepreneurial small businesses that account for two-thirds of all the new jobs created.


Further reading

The Customer-Adaptive Imperative, IT0020-000091 (March 2015)

SWOT Assessment: Salesforce1 Platform, IT0022-000230 (March 2015)

Sage’s Customer-Adaptive Approach to Product Development, IT0020-000052 (September 2014)


Jeremy Cox, Principal Analyst, Customer Engagement

Recommended Articles

  • Enterprise Decision Maker, Enterprise IT Strategy and Select...

    2017 Trends to Watch: Big Data

    By Tony Baer 21 Nov 2016

    The breakout use case for big data will be fast data. The Internet of Things (IoT) is increasing the urgency for enterprises to embrace real-time streaming analytics, as use cases from mobile devices and sensors become compelling to a wide range of industry sectors.

    Topics Big data and analytics IoT

  • Consumer & Entertainment Services, World Cellular Informatio...

    Mapping the Future of Enterprise Messaging: SMS, RCS, and Chat Bots

    By Pamela Clark-Dickson

    In this paper, we analyze the results of the Enterprise Messaging Survey 2017, placing the findings in the context of the rapidly evolving business-to-consumer communications market.

  • Consumer & Entertainment Services, Service Provider Technolo...

    FAANG to sink its teeth deeper into TV in 2018

    By Rob Gallagher 14 Dec 2017

    Few trends will be bigger in 2018 than the transformation of TV and video by OTT technology and services. Here we present five Ovum predictions related to the most influential players: Facebook, Amazon, Apple, Google, and Netflix – or FAANG, for short.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now