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Summary

On May 12, 2015 Sage and Salesforce announced a global strategic partnership. This brings together the world’s leading small business accounting and payroll solution and the most ubiquitous CRM system on the Salesforce1 enterprise cloud platform. Sage Life on Salesforce1 PaaS will enable small businesses to run completely in the cloud and from any device, without the complexity of multiple systems.

The strategic partnership delivers a consumer-grade digital leg-up for small businesses

Although there is an explosion of innovation in software for large enterprises, there is a risk that small businesses, the lifeblood of most economies, might be left behind. However, Sage has developed Sage Life on the Salesforce1 platform, a consumer-grade enterprise offering that will enable small business owners to run their businesses wherever they are and via any mobile device, including smart watches. This greatly simplifies the IT environment for small businesses and will give their owners more freedom and much better access to valuable real-time information, especially when out of the office drumming up business. It also gives small businesses the ability to take advantage of the broader set of collaboration, social, and intelligence tools on the Salesforce1 platform as their needs grow.

Sage CEO Stephen Kelly said in the joint conference with Salesforce CEO Marc Benioff that small business owners today are often disconnected from their businesses when out on the road because information is locked away in disparate systems. To serve their customers better they need to have access to real-time, accurate information from any device. Ovum has consistently argued that to survive in volatile times and in this age of the customer, enterprises must be able to sense, respond, and adapt at pace. This is just as true for small businesses as it is for large enterprises, and the foundation for this capability is a highly integrated environment where the business value chain operates in a systematic way to create and deliver value to customers continuously. Sage Life is just the start – in the future small businesses will be able to add new apps from the Sage/Salesforce ecosystem, enabling them to adapt as they grow and conditions change. This partnership should be welcome news for the millions of entrepreneurial small businesses that account for two-thirds of all the new jobs created.

Appendix

Further reading

The Customer-Adaptive Imperative, IT0020-000091 (March 2015)

SWOT Assessment: Salesforce1 Platform, IT0022-000230 (March 2015)

Sage’s Customer-Adaptive Approach to Product Development, IT0020-000052 (September 2014)

Author

Jeremy Cox, Principal Analyst, Customer Engagement

jeremy.cox@ovum.com

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