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Oracle’s Modern Business Experience (MBX) event in London at the start of February set out to help organizations find ways to accelerate their businesses through transformation and growth.


  • Digital transformation is not a single project - rather a journey or an evolution. By transforming, enterprises start the journey toward improving interactions with customers and employees, taking advantage of useful data analytics, and creating value from new products and services associated with new technologies.

Features and Benefits

  • Learn from the cross-pollination of viewpoints offered by thought leaders, innovators, luminaries, and academics, along with the experience of Oracle senior executives.
  • Assesses best practice in how to proceed on a successful digital transformation journey.

Key questions answered

  • What did you wish you knew before you embarked on your digital transformation journey?
  • What cultural change(s) needs to be instilled in order to make digital transformation more successful?

Table of contents

Ovum view

  • Summary
  • Digital transformation is more long term than a single project
  • Progress in transformation with technology can be held back by sociology
  • Are you transformed?


  • Further reading
  • Author

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