skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration


In our previous report “Six Steps to Digital Transformation,” we provided an overview of the key components of a transformation initiative, divided into six stages, and listed some of the key questions that an organization needs to ask at each stage. In this follow-on report, we take an in-depth look at the first three of these six steps: setting a roadmap, benchmarking current practices and IT investments, and investing first in those areas that have greater priority for the business.


  • The expectations of the chief information officer’s (CIO’s) role are rapidly changing from that of an enabler of efficiencies to a leader of transformation, and though the rewards for success are sweet, the path is rocky and many are unable to react quickly enough to the rapidly changing technology environment.
  • Constructing a thoroughly thought-out roadmap for transformation begins with identifying a purpose that will be the guiding principle for the transformation.

Features and Benefits

  • Helps in understanding the importance of a transformational roadmap.
  • Provides an overview of the areas that need to be benchmarked to design a roadmap.
  • Helps CIOs understand their readiness for the digital transformation journey.

Key questions answered

  • What is the importance of visionary leadership in transformation?
  • What should my business learn from the competition?
  • How do I prioritize my investments?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

Defining a structured roadmap is the most critical step in the transformation process

  • Visionary and proactive leadership is the keystone to a well-crafted digital strategy
  • Establishing a well-planned strategic roadmap

Benchmarking current digital competencies with best-in-class makes for wiser investments

  • Identifying industry-leading components of digital practices is essential

Prioritizing investments is crucial to reap early returns

  • A well-thought-out list of priorities will prevent deviation from the purpose behind the transformation
  • Transformation goes beyond technology and this should be reflected in the investments being made


  • Sample questionnaire scores and explanation of terms used in Table 1
  • Methodology
  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now