skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration


At the Informatica World conference in May 2017, the company introduced new branding and simplified messaging to better align its broad ecosystem of information management product offerings with customer business objectives and outcomes.


  • The most significant announcement at the 2017 Informatica World event was the unveiling of the CLAIRE engine, which provides machine learning and AI capabilities to the entire Informatica product ecosystem.
  • Informatica deems its new core focus to be “enterprise cloud data management,” and the company’s offerings and messaging serve to reinforce a seamless cloud experience bound by the common metadata foundation.
  • Over the past six months, Informatica has entirely changed its relationships with business partners and has restructured its internal sales incentive system in order to facilitate channel sales and purpose-built solution packages for vertical markets.

Features and Benefits

  • Evaluates the changes in Informatica's marketing and branding strategy, given the historical context of the company's evolution.
  • Assesses the features and strengths of the CLAIRE AI engine within the Informatica product stack.
  • Identifies recent key changes to the company's partner and channel strategy, and assesses how they will impact sales.

Key questions answered

  • What were the key company announcements made at the 2017 Informatica World event?
  • How will the CLAIRE AI engine help bring AI and machine learning capabilities to the entire ecosystem of Informatica products?
  • Why is Informatica's common metadata model a key advantage for applying machine learning and AI to a large ecosystem of managed data?
  • How has Informatica adapted its products and messaging to serve a cloud-native market audience?
  • How have changes to the company's partner strategy opened the door for more tailored, purpose-built solutions?

Table of contents

Ovum view

  • Summary
  • CLAIRE thoroughly embeds machine learning functionality
  • New marketing messaging, geared toward a cloud-first world
  • Revamped focus on partners leverages deep industry expertise


  • Further reading
  • Author

Recommended Articles

  • Enterprise Decision Maker, Enterprise IT Strategy and Select...

    2017 Trends to Watch: Big Data

    By Tony Baer 21 Nov 2016

    The breakout use case for big data will be fast data. The Internet of Things (IoT) is increasing the urgency for enterprises to embrace real-time streaming analytics, as use cases from mobile devices and sensors become compelling to a wide range of industry sectors.

    Topics Big data and analytics IoT

  • Consumer & Entertainment Services, World Cellular Informatio...

    Mapping the Future of Enterprise Messaging: SMS, RCS, and Chat Bots

    By Pamela Clark-Dickson

    In this paper, we analyze the results of the Enterprise Messaging Survey 2017, placing the findings in the context of the rapidly evolving business-to-consumer communications market.

  • Consumer & Entertainment Services, Service Provider Technolo...

    FAANG to sink its teeth deeper into TV in 2018

    By Rob Gallagher 14 Dec 2017

    Few trends will be bigger in 2018 than the transformation of TV and video by OTT technology and services. Here we present five Ovum predictions related to the most influential players: Facebook, Amazon, Apple, Google, and Netflix – or FAANG, for short.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now