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Over the past 18 months, PTC’s acquisitions have adopted a decidedly Internet of Things (IoT) focus. Augmented reality is the linchpin for PTC to help its customers derive value through value-added services from IoT.


  • In adopting this strategy, PTC is following in the footsteps of a number of notable industrial companies aiming to transform their products to value-added services businesses.

Features and Benefits

  • Analyzes the risks and potential rewards of PTC's IoT strategy.
  • Explains the role that augmented reality will play for PTC to deliver value-added solutions based on IoT.

Key questions answered

  • What are the chief hurdles to PTC capitalizing on its IoT strategy?
  • What are the potential synergies of PTC's IoT strategy with leading industrial products companies like GE and Honeywell?

Table of contents

Ovum view

  • Summary
  • A bold transformation
  • So what is augmented reality?
  • PTC unveils ThingX initiatives
  • PTC's recent acquisitions now make sense
  • OK, AR looks cool, but what will it take to catch on?


  • Further reading
  • Author

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