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Based on interviews with more than 6,300 senior IT executives, Ovum's ICT Enterprise Insights program answers key questions concerning enterprises' needs at a country and industry level. This brief focuses on the top findings for the higher education industry.


  • Student-facing systems, underpinned by initiatives in analytics, AI, and cloud services, drive the higher education agenda.

Features and Benefits

  • Identifies the IT needs of the higher education industry globally.
  • Analyzes top findings from Ovum's ICT Enterprise Insights program for the higher education industry.

Key questions answered

  • Will your major initiatives increase student success and institutional sustainability?
  • Are your analytics and AI investments returning actionable insights and better student engagement?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for institutions
  • Recommendations for vendors

Analytics and CRM fuel education's digital transformation

  • The student lifecycle and institutional sustainability drive the project agenda
  • Analytics and AI move to prime time
  • Quality and innovation drive the sourcing agenda
  • A preference for the cloud

Ovum's ICT Enterprise Insights Program

  • IT and communications insight by line of business


  • Methodology
  • Author

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Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

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