skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Ovum view


According to Ovum’s 2014 ICT Enterprise Insights Survey, 30% of institutions will replace or transform their online learning platform during the next 18 months. This suggests a potential sea change in the competitive landscape, if institutions choose to switch out incumbents in favor of new solutions such as Google Classroom. Google is well positioned to change the online learning landscape in the coming years, given its position in the technology market and the pervasive use of the consumer productivity applications in its solution. Google has a track record of market innovation, which means that features and functionality will be brought to market quickly.

Google Classroom is a front-runner when it comes to innovation

The next phase of online learning platform purchasing could see institutions move away from the more traditional options and consider Google Classroom as their new online learning platform. Google is one of the most innovative companies in the world. Since the launch of Google Classroom six months ago, over 30 million assignments have been submitted by instructors and students, and the company is rapidly building new features. Adding to the current ease of use in document sharing and collaboration, Google recently announced a native Classroom mobile app for both Android and iOS, which offers instructors and students more flexibility and opportunities to connect. Given how quickly Google made its push into the classroom with Chromebook laptops, education-focused versions of its productivity apps, and Google Classroom, it was only a matter of time before Google Classroom was made mobile. In addition, the company has launched a teacher assignments page to help instructors to be organized, giving them quick access to track which assignments they’ve reviewed and how many students have completed an assignment, and the ability to archive classes.

Compared to that of established solutions in the market, the functionality of Google Classroom may appear to be limited. However, with Google’s ability to innovate quickly, its solution is increasingly becoming an intuitive and functional way for instructors to use Google in the classroom. Whether institutions choose Google Classroom or another online learning platform, it is a platform approach that will give institutions much more flexibility. Given Google’s history of market innovation and its pervasiveness in the consumer market, Google Classroom is likely to work in the way that students and instructors like and will want to work, today and in the future.


Further reading

The Next 18 Months for LMS in Higher Education, IT0008-000224 (December 2014)

Making the Right Choice for Your Institution’s Long-Term Online Learning Needs, IT008-000197 (January 2014)


Navneet Johal, Research Analyst, Education Technology

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now