skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


A model for assessing the maturity of a public sector agency's implementation of master data management (MDM).


  • Maturity stages roughly correspond to the level of data consolidation and managerial coordination. This means smaller agencies with fewer service lines will find it easier to achieve higher stages of maturity.
  • The road to MDM maturity is often one of recovery from a crisis. Disasters can help agencies to identify which data needs to be mastered first.
  • Data quality and data validation are essential first steps: You cannot create a golden record until you’re sure the data you put into it is reliable.

Features and Benefits

  • Defines the stages of maturity in public sector MDM and identifies their key characteristics.
  • Highlights the challenges involved in moving from one stage to another and assesses how different types of agencies will move through the stages.

Key questions answered

  • How does an agency get started with MDM, and why?
  • How can the usual pitfalls be avoided?
  • What are the essential steps for implementing MDM?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages

Stage 0: Data chaos

  • Zero data governance is an accident waiting to happen

Stage 1: The data hangover

  • The first step to recovery is admitting you have a problem

Stage 2: Service-oriented master data management

  • MDM is driven by project needs before agency needs

Stage 3: Agency-wide master data management

  • In MDM utopia, there is one record to rule them all

Stage 4: Multi-agency master data management

  • Inter-agency MDM is project-led


  • Methodology
  • Further reading
  • Author

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

  • Enterprise Decision Maker, Enterprise IT Strategy and Select...

    2017 Trends to Watch: Big Data

    By Tony Baer 21 Nov 2016

    The breakout use case for big data will be fast data. The Internet of Things (IoT) is increasing the urgency for enterprises to embrace real-time streaming analytics, as use cases from mobile devices and sensors become compelling to a wide range of industry sectors.

    Topics Big data and analytics IoT


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now