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Introduction

While TV and video providers and digital service providers will take the lead in embarking on the media transformation journey, sports franchises and publishing companies will lead the second wave.

Highlights

  • Sports franchises' ICT services spend is likely to reach $3bn in the next five years.

Features and Benefits

  • Learn about the sports franchise fan engagement value chain.
  • Assesses sports franchises' media transformation journey and adoption of ICT services across the value chain to achieve competitive advantage.

Key questions answered

  • Why are sports franchises embarking on the media transformation journey?
  • How will this affect sports franchises' ICT services spending?

Table of contents

Ovum view

  • Summary
  • Sports franchises' ICT services spend is likely to reach $3bn in the next five years
  • Growing dependence on content licensing revenue will lead to increased spending on the media preparation module

Appendix

  • Further reading
  • Author

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