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Introduction

This presentation showcases the results of a recent survey exploring the changing market adoption of media asset management (MAM) systems and customer satisfaction with the technology.

Highlights

  • Ovum interviewed 125 senior management executives across 21 countries to assess levels of MAM adoption and relative satisfaction with the technology.

Features and Benefits

  • Assesses levels of MAM adoption and relative satisfaction among media enterprises.
  • Explores MAM adoption rates across Europe and North America.

Key questions answered

  • What are media enterprises' budget spending plans for MAM systems?
  • What is the perceived annual return on investment of a MAM system?

Table of contents

Summary

  • Introduction
  • Download 1: A Closer Look at the Global MAM Market: Survey Findings

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