skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Introduction

The growing pressure on contextual marketing and multi-platform content distribution has resulted in enterprises investing in real-time structured and unstructured metadata analytics in order to gain the insights necessary to differentiate their services.

Highlights

  • Data management platforms collate and manage “data everywhere” – data on audiences from multiple sources (social media, email, CRM, and mobile) – in a single repository.

Features and Benefits

  • Explains how big data and data management platforms can help media enterprises in lead generation and driving higher customer engagements.
  • Understand what personalized value networks are.

Key questions answered

  • How can media enterprises leverage data management platforms to acquire new customers?
  • What are the top three priorities for media enterprises investing in big data technologies?

Table of contents

Ovum view

  • Summary
  • One-fifth of media companies plan to use data for enhanced customer engagement and reliable business intelligence
  • Explore structured and unstructured data to drive targeted marketing
  • Data-driven marketing and customer engagement are the way forward

Appendix

  • Author

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - +44 (0) 207 017 7760 or email us at pr@ovum.com

Contact marketing - marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now