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Introduction

Audiences are moving from traditional linear channels on television sets to digital and Internet-enabled “second screens,” and with social networks having a growing influence on their behavior, broadcasters are integrating social media analytics into their production and advertising workflows. This slidedeck highlights nine examples of social media analytics usage.

Highlights

  • Traditional customer support and social CRM platforms are being combined to improve competitive advantage.

Features and Benefits

  • Highlights nine case studies of social analytics usage, which broadcasters can refer to as they develop their social analytics roadmap and decide how this technology aligns with their long-term corporate vision and which vendors to collaborate with.
  • Understand the core value propositions offered by social analytics vendors to broadcasters across the value chain.

Key questions answered

  • How can broadcasters leverage diverse social analytics functionalities to improve competitive advantage?
  • How are broadcasters using social analytics modules to improve the "social TV" experience worldwide?

Table of contents

Ovum view

  • Summary
  • Download 1: Social Analytics Strategies for Broadcasters: Case Studies and Best Practice

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