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Today’s marketers are steadily shifting focus toward contextual and intense information-centric content to enhance digital customer engagement rates.


  • In-image ads generate, on average, higher click-through rates (CTRs) than static banner and display formats.

Features and Benefits

  • Highlights key trends and drivers enhancing adoption rates of content activation platforms worldwide.
  • Highlights the new revenue sharing model of digital publishers.

Key questions answered

  • What is driving adoption of content activation platforms?
  • Why are in-image advertising and e-commerce kiosks essential for media enterprises worldwide?
  • How are vendors creating a seamless end-to-end content activation ecosystem in close tie-up with publishers and advertisers?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

An interactive image is worth a thousand impressions

  • Marketers push toward interactive in-image content to improve engagement rates
  • The exponential growth in online videos, images, and e-commerce is the core driver

A collaborative new monetization model for publishers and advertisers

  • Content activation platform vendors offer a new recurring revenue stream for publishers
  • Automated image tagging workflow and dual monetization avenues are key

Connected platforms and end-to-end content activation across geographies

  • Using horizontal third-party integration, mobile, and DIY to improve sustainability
  • Enhance multi-language analytics and image interactivity to scale up engagement rates


  • Methodology
  • Further reading
  • Author

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