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If Google is to become a major cloud power, it must address the enterprise. The primary appeal of the Google Cloud Platform (GCP) right now is for developers eager to sandbox publicly released Google technologies.


  • Google needs to talk to businesses like never before.
  • The highlight of the Google Cloud Platform is that it provides access to Google's innovative machine-learning technologies.

Features and Benefits

  • Analyzes the core appeal and strengths of the Google Cloud Platform.
  • Summarizes what Google must do to become viable competition to Amazon Web Services and Microsoft Azure for enterprise cloud services.

Key questions answered

  • What is the appeal of the Google Cloud Platform?
  • How complete and mature is Google's Cloud Machine Learning?
  • What must Google do to gain the confidence of enterprises to run their more mundane back-office workloads?

Table of contents

Ovum view

  • Summary
  • Google needs to talk to businesses like never before
  • The shiniest new thing: Cloud Machine Learning
  • A matter of focus


  • Further reading
  • Author

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