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Ovum Decision Matrix: Selecting a Web Experience Management Solution, 2018–19 provides a comparative report of leading web experience management (WEM) solutions, enabling organizations to select the solution that best suits their requirements.


  • WEM is now a mature technology area that is on the cusp of more disruption.

Features and Benefits

  • Compares the strengths and weaknesses of leading WEM vendors.
  • Assesses features of the WEM products being evaluated in this report.

Key questions answered

  • Who are the leaders and challengers in this Ovum Decision Matrix?
  • What criteria were the participants scored on?

Table of contents


  • Catalyst
  • Ovum view
  • Key findings

Vendor solution selection

  • Inclusion criteria
  • Exclusion criteria
  • Methodology
  • Ovum ratings
  • Ovum Interactive Decision Matrix

Market and solution analysis

  • Ovum Decision Matrix: Web Experience Management, 2018–19
  • Market leaders: Adobe, Crownpeak, Episerver, IBM, OpenText, Oracle, SDL, Sitecore, Squiz
  • Market challengers: Kentico, Magnolia, Progress
  • Niche vendors

Market leaders

  • Market leaders: technology
  • Market leaders: execution
  • Market leaders: market impact

Vendor analysis

  • Adobe Experience Manager 6.4 (Ovum recommendation: Leader)
  • Crownpeak Digital Experience Management (Ovum recommendation: Leader)
  • Episerver Digital Experience Cloud (Ovum recommendation: Leader)
  • IBM Digital Experience Manager v9.0 and IBM Watson Content Hub (Ovum recommendation: Leader)
  • Kentico EMS 11 and Kentico Cloud (Ovum recommendation: Challenger)
  • Magnolia Enterprise Edition 5.6.5 and Magnolia Cloud (Ovum recommendation: Challenger)
  • OpenText TeamSite 16.3 (Ovum recommendation: Leader)
  • Oracle Content and Experience and Oracle Content and Experience Cloud (Ovum recommendation: Leader)
  • Progress Sitefinity 11.0 (Ovum recommendation: Challenger)
  • SDL Tridion DX (Ovum recommendation: Leader)
  • Sitecore Experience Platform 9.0 (Ovum recommendation: Leader)
  • Squiz Customer Experience Platform (Ovum recommendation: Leader)


  • Methodology
  • Further reading
  • Author

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